AGON has been accorded the long-term, exclusive rights to organise and commercialise the World Chess Championship Cycle by FIDE, the Fédération Internationale des Échecs.
Chess is now played by more people than ever before: around the world, online and off, over 600 million adults play regularly – a number comparable to regular users of Facebook. Chess app is installed on over a billion smartphones.
To ennoble the game and engage with this existing global audience, AGON is bringing the Chess Championship Cycle to spectacular venues in world cities and transforming chess into a spectator sport using cutting-edge data visualization technology.
World Chess is poised to emerge as a force in sports entertainment, backed up by a strong brand identity, animated by recognisable heroes in front of an existing enormous fanbase, financially supported by “best in class” global marketing partners.