Sample widget to be distributed to partners. Widgets will have two sizes and dark and light themes.

If you have any questions about the program, please contact Sergey Fayfer, digital director, at

World Chess Affiliate Program

Agon Ltd, the commercial rights holder to the World Chess Championship cycle, today launched its affiliate sales programme for the broadcast of the forthcoming Championship Match that takes place in November. 

The strategy is designed to provide chess enthusiasts around the world with the highest-level user experience for the eagerly awaited Match between reigning champion Magnus Carlsen of Norway and his challenger Sergey Karjakin of Russia. It will also enable chess websites or media organisations to directly profit from the broadcast of the contest. 

Affiliate partners, such as chess and media websites, will be supplied with a widget that will show the live representation of the game board in the Championship Match and also includes a cutting edge chess analysis engine which can think up to 16 moves ahead. The widget will be available in a number of different colours and formats and will be available as a free “plug in” for affiliates’ websites.

The widget will also feature a link to the premium service that includes 360° virtual reality broadcast of the Match, numerous other video feeds as well as grandmaster and guest celebrity commentary.

Affiliate program includes revenue sharing model, all partners will receive 10% of subscriptions initiated by their widget and promo codes. 

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