World Chess by Agon Limited is the organizer of the World Chess Championship cycle events. The company is the exclusive official partner of the World Chess Federation (FIDE) and commercial rights holder to the World Chess Championship cycle.
The company was given a mandate to develop and commercialize chess, create favorable environment for partners, players, and brands, and to significantly expand the broadcast coverage of the sport.
As of 2014, World Chess by Agon is responsible for all World Chess Championship Matches and qualifiers. The company is also working with brands to embed them into the fabric of the game and develop long-term positions for them to make history. Position includes the Official World Chess Championship Writing Instrument, Timekeeper and more.
World Chess also collaborates with the best design and media companies, including Pentagram, FUEL Publishing, Shuka and more to underline the major role of chess in design and culture.
We are also reinventing chess as a spectator sport by working with television and IT companies and introducing technical innovations, such as first-ever Championship level 3D broadcast. The company has signed a record-breaking long-term TV rights deal with NRK, Norwegian TV network that pioneered chess on TV.
World Chess by Agon Limited is the owner of worldchess.com, the exclusive broadcasting platform for chess.