World Chess, the organizer of the World Chess Championship cycle events, has launched an online store where companies can buy a sponsorship contract with the world’s strongest chess players.
Probably for the first time in sports, a top-level sports sponsorship contract can be purchased online with a credit card. This is a step by organizers of the World Chess Championship to bring chess into the marketing mix of companies worldwide.
Chess had become increasingly popular in the last few years, helped by wider adoption of smartphones and rise of new young chess stars, including current World Chess Champion, 26-year old Magnus Carlsen from Norway (who is also a fashion model). Recent Championship Match that was held at the Fulton Market in New York City, reached an audience of over 1bln people and was attended by movie stars and tech moguls.
A sponsorship contract for the Grand Prix Series, a qualifier for the 2018 World Chess Championship, will allow companies to become ‘national partners’ of such chess stars as Maxime Vachier-Lagrave of France or Peter Svidler of Russia, to position the company logo on players’ uniform and get exposure to over 600 million people who play and follow chess globally.
Ilya Merenzon, World Chess CEO says: “Chess players are a phenomenal marketing asset. Considered some of the smartest people on the planet, they are admired by nations. We are bringing this asset to companies who perhaps never thought of adding chess players to their marketing mix.
Championship level sports marketing has very high entrance barrier and we are changing this by introducing a store where companies can choose a player and buy a sponsorship contract in one click”, — adds Merenzon.
For $20,000, companies can buy an individual sponsorship contract for a Grand Prix Tournament which will take place in November of 2017 in Palma de Majorca, Spain. The event is a qualifier for the World Chess Championship and will feature chess superstars, such as Hikaru Nakamura, the US Champion, Maxime Vachier-Lagrave, recent winner of the prestigious Sinqfuild Cup in St. Lois, Peter Svidler, 4-time Russian Champion, Levon Aronian or Armenia and more. There can be only one sponsorship contract per player and the arrangement is regulated by FIDE, chess governing body and International Olympic Committee.
Online store is available at agonlimited.com/store
This offer includes rights that are part of the World Chess Grand Prix cycle and do not include personal endorsements by chess players. World Chess will encourage companies to work with chess players and their agents directly to better activate the sponsorship and develop it further.