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Agon - the commercial partner of FIDE


AGON has been accorded the long-term, exclusive rights to organise and commercialise the World Chess Championship Cycle by FIDE, the Fédération Internationale des Échecs.

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Agon - the commercial partner of FIDE


AGON has been accorded the long-term, exclusive rights to organise and commercialise the World Chess Championship Cycle by FIDE, the Fédération Internationale des Échecs.

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Though chess has been out of the media spotlight since IBM’s Deep Blue beat Kasparov in 1997 and Bobby Fisher beat Boris Spassky in 1972, the game is now played by more people who get more out of it than ever before: around the world, online and off, over 600 million adults play regularly – a number comparable to regular users of Facebook.

To ennoble the game and engage with this existing global audience, AGON is bringing the Chess Championship Cycle to spectacular venues in world cities and transforming chess into a spectator sport using cutting-edge data visualisation technology. These formats will be streamed live and ‘post-live’ through multiple chess-specific and mainstream media channels around the world.

 World Chess is poised to emerge as a force in sports entertainment, backed up by a strong brand identity, animated by recognisable heroes in front of an existing enormous fanbase, financially supported by “best in class” global marketing partners. 

Contact AGON for partnership opportunities

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What is Chess?


Chess is an entertainment with a 1600-year history.

A game, a sport, an art-form. As pure as mathematics, as symbolic as religion, as brutal as war. 

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What is Chess?


Chess is an entertainment with a 1600-year history.

A game, a sport, an art-form. As pure as mathematics, as symbolic as religion, as brutal as war. 

Over 600 million people play chess worldwide. That's comparable to the number of Facebook users. Chess is growing in the age of intelligence and mobile computing. The game is installed on over 1 billion devices. 

Learn more about chess players' demographics, media consumption, and purchasing behavior.

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Championship Cycle


FIDE has perfected the World Chess Championship cycle. It's a 2-year tournament series where the world's top grandmasters fight for the title of the World Chess Champion. 

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Championship Cycle


FIDE has perfected the World Chess Championship cycle. It's a 2-year tournament series where the world's top grandmasters fight for the title of the World Chess Champion. 

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The World Chess Championship Cycle is a two-year series that consists of Grand Prix tournaments, the Candidates, and the World Championship Match.

The events are held in prestigeous venues in world cities and generate major attention among chess enthusiasts around the world and global media.

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World Championship 2014


FIDE and AGON have announced the bidding procedure for the right to host the 2014 World Chess Championship Match. The event will take place on November 6 - November 25, 2014.

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World Championship 2014


FIDE and AGON have announced the bidding procedure for the right to host the 2014 World Chess Championship Match. The event will take place on November 6 - November 25, 2014.

Following the success of last year's World Championship match in Chennai, FIDE and its commercial partner AGON are searching potential venues for the 2014 FIDE World Championship match, where the world champion Magnus Carlsen will defend his title against a challenger to be determined from the Candidates Tournament in Khanty-Mansiysk this March. 

The World Championship Match 2014 shall take place from 6 November (game 1) to 25 November 2014 (possible tiebreaks/closing ceremony). 

To read full details of the bidding procedure, please visit the official announcement. Please contact us if you have any questions regarding this opportunity.