The Best Mind Wins

turning chess into the spectator sport


Agon Limited is the owner of commercial rights and organizer of the World Chess Championship cycle events. 

Agon Limited is the official partner of the World Chess Federation (FIDE) and owner the World Chess brand as well as commercial rights holder to the World Chess Championship cycle. The company aims to develop and commercialize chess, create favorable environment for partners, players, and brands, and to significantly expand the broadcast coverage of the sport.

Agon Limited became owner of the commercial rights in 2012. The company successfully managed the 2012-2013 Grand Prix cycle, the 2014 World Championship Match, and the 2015 Rapid and Blitz World Championships. The company operates the WorldChess.Com website, the official broadcasting platform of the Championship cycle. 



New York


2016 championship

NYC, November 2016


Sample widget to be distributed to partners. Widgets will have two sizes and dark and light themes.

If you have any questions about the program, please contact Sergey Fayfer, digital director, at fayfer@agonlimited.com.

World Chess Affiliate Program

Agon Ltd, the commercial rights holder to the World Chess Championship cycle, today launched its affiliate sales programme for the broadcast of the forthcoming Championship Match that takes place in November. 

The strategy is designed to provide chess enthusiasts around the world with the highest-level user experience for the eagerly awaited Match between reigning champion Magnus Carlsen of Norway and his challenger Sergey Karjakin of Russia. It will also enable chess websites or media organisations to directly profit from the broadcast of the contest. 

Affiliate partners, such as chess and media websites, will be supplied with a widget that will show the live representation of the game board in the Championship Match and also includes a cutting edge chess analysis engine which can think up to 16 moves ahead. The widget will be available in a number of different colours and formats and will be available as a free “plug in” for affiliates’ websites.

The widget will also feature a link to the premium service that includes 360° virtual reality broadcast of the Match, numerous other video feeds as well as grandmaster and guest celebrity commentary.

Affiliate program includes revenue sharing model, all partners will receive 10% of subscriptions initiated by their widget and promo codes. 

Name *

2017 FIDE World Chess Grand Prix Accreditation

Photo by Maria Emelianova 

Photo by Maria Emelianova 

Agon, the commercial rights holder to the World Chess Championship cycle, is delighted to invite members of the media to the 2017 FIDE World Chess Sharjah Grand Prix – the first Grand Prix of this year.

You will receive notification of whether you have been successful in your application shortly.  

Each media organisation needs to complete a separate application form for each journalist who wishes to attend. 

Name *
Which of the Grand Prix events do you plan to visit? *

For further questions please contact media@agonlimited.com